© Tom Zappala. All rights reserved.
It's no secret that I loath social media. It contributes little to society and has been shown to have a multitude of negative effects both in culture and individual lives. That said, I have been pondering how to possibly engage in a way which would actually contribute something positive and useful rather than blithely serving up vacuous self promotion. What there is to work with is the experience and perspective of a 25 year career and how that relates to a full-time solo practice. Many in my chair have listened to (or politely endured) numerous rants over the years and thus, this blog will attempt to flesh out those concepts with reflection and analysis. I'll aim to cover a few common topics with hope that those who have questions will benefit. Also, it will provide an avenue for something I enjoy...writing! All up it will likely just be a highly opinionated reference about the industry, society, life and how I attempt to operate within it to make people happy and live better.