As a professional who not only has curly hair but has successfully worked with it for decades before CGM, Deva and Rezo were introduced, my approach and skills are well-honed. As a result, I communicate with clients about realistic options that can address their needs and then help them to decide for themselves how to proceed. Insisting that every client practice a similar ritual is misguided, as is selling them on a specific product that is 'correct' for their hair. Unfortunately, many curl supportive hairdressers align with fixed-position thinking. They get too hung up on being a hairdresser and forget that clients lack their professional skill set and likely have different preferences at home. Consequently, their salon results are often contrived and over-styled. This results in that ridiculously cliched situation: the hair never again looks the same as when the client left the salon. To be fair, this is largely due to an under-performing haircut underneath all the salon styling efforts.
When it comes to hair maintenance at home, many clients will simply do what is quickest and easiest yet provides the greatest result. Do some swear by the no-poo method, micro-fibre towels and social media perfect curls every day? Absolutely. Others want an urban, slightly frizzy voluminous head of curls and that is, of course, great too. Some shampoo every day and others once a month. I can't overstate the following enough: It doesn't matter what product a client puts on or how they choose to maintain their hair as long as it works and makes them happy. A product can be from the supermarket, salon, health food shop or home-made. If it's working for someone that is all that matters. I know this directly contradicts those who stringently follow the CGM and its list of banned ingredients and honestly, I don't care. They aren't my ideal target audience. No doubt some clients and certainly some hairdressers have strong opinions regarding this entire topic. While I agree that some products or practices may be better than others, it is absolutely important to remember that the entire notion of 'better' is entirely subjective when it comes to how anyone feels about their appearance.
It bears repeating. Any curly hair method or product used at the salon or at home will ultimately fail if the haircut itself is not designed to perform independently of it. A great haircut is the foundation, the starting point. Products and rituals can only do so much and are meant to be nothing more than supportive tools. Again, a cut must be high functioning on its own. With that sorted out, a client is often motivated to work within their time requirements, skills, and aesthetic preference for the day they are stepping out into.