There are a lot of women searching for information about the Curly Girl Method or Deva Cutting. Unfortunately, what once started out as an empowering movement now has transformed into something which many think is an obsessive cult. Make no mistake, I absolutely do not advocate for this sort of thing and overall have strong opinion regarding much of it. Some of the ideals are incorrect and most of it way too dogmatic and time consuming for the busy working woman and or mother. For certain individuals though, the information gleaned online in certain communities will be adhered to with religious fervour. Good for them! I however believe much of the strict methods and thinking are entirely overly complicated and unrealistic. Overall, the CGM has unfortunately become just another unrealistic beauty expectation for women. It reeks of aesthetic control, which is exactly what is was supposed to be against. Whilst it did start out with noble intentions, the CGM today has evolved into a movement which leaves many feeling inadequate for not engaging with the method 'correctly'. This is ridiculous and unnecessary.
As a hairdresser who not only has curly hair himself but has successfully worked with curls for more than a decade before CG was written or Deva and Rezo cutting methods were developed, my philosophy and approach are exceptionally well-honed. I communicate with clients on various types of practices which could or may address their situation, and then allow them to decide for themselves which is the best fit. Insisting that every client practice a similar ritual is misguided, as is selling them on a specific product which is 'correct' for their hair. Unfortunately, many curl supportive hairdressers align with an incorrect, fixed-position philosophy. They get too hung up on being a hairdresser and forget that clients lack their professional skill set and likely have different preferences and time restraints at home. Consequently, their salon results are redundantly contrived and readily over-styled. This results in that ridiculously cliched situation: the hair never again looks the same as when the client left the salon. To be fair, this is largely due to an under-performing haircut underneath all their styling efforts.
In our current era, when it comes to hair maintenance at home many clients will simply do what is quickest and easiest yet provides the greatest result. Do some swear by the no-poo method, micro-fibre towels and social media perfect curls every day? Absolutely. Others want an urban, slightly frizzy voluminous head of curls and that is, of course, great too. Some shampoo every day and others once a month. I can't overstate the following enough: It doesn't matter what product a client puts on or how they choose to maintain their hair as long as it works and makes them happy. A product can be from the supermarket, salon, health food shop or home-made. If it's working for someone that is all that matters. I know this directly contradicts those who stringently follow the CG method and its list of banned ingredients and I honestly don't care. They aren't my target audience. No doubt some clients and certainly some hairdressers have strong opinions regarding this entire topic. While I agree that some products or practices may be better than others, it is absolutely important to remember that 'better' is entirely subjective when it comes to how a woman feels about their appearance.
It bears repeating. Any curly hair method or product one uses at home or at the salon will ultimately fail if the haircut itself is not designed and shaped to absolutely perform independently of it. A great haircut is a foundation, the starting point. Products and ritual can only do so much and are there in purely a supporting role. A cut must be high functioning on its own. With that sorted out, a client is often motivated to work towards that which fits their time, skills and aesthetic preference for the day or event.
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