Reference photo only. Tom does not photograph clients.
There are a lot of people searching for information about the Curly Girl Method or Deva Cutting. Unfortunately, what once started out as an empowering movement now has transformed into something which many think is an overly obsessed cult. As a result, I do not advocate for the method and have developed an aversion to much of it.
It should be stated upfront that some of the technical aspects are incorrect, but most of it is just way too dogmatic and time-consuming. For some individuals though, the information shared in private communities will be adhered to with religious fervour. Good for them. Others though believe much of the strict methods and thinking are entirely overly complicated and unrealistic. Overall, I feel the CGM has become just another unrealistic beauty expectation, which is exactly what it was supposed to be against. While it did start out with noble intentions, the CGM today has evolved into a movement which leaves many feeling inadequate for not engaging with the method 'correctly'. This is both ridiculous and unnecessary.
As a hair professional who not only has curly hair himself but has successfully worked with curls for decades before CGM, Deva and Rezo were introduced, my approach and skills are well-honed in this area. As a result, I communicate with clients about realistic options which can address their needs and then help them to decide for themselves how to proceed. Insisting that every client practice a similar ritual is misguided, as is selling them on a specific product which is 'correct' for their hair. Unfortunately, many curl supportive hairdressers align with incorrect, fixed-position thinking. They get too hung up on being a hairdresser and forget that clients lack their professional skill set and likely have different preferences and time restraints at home. Consequently, their salon results are redundantly contrived and over-styled. This results in that ridiculously cliched situation: the hair never again looks the same as when the client left the salon. To be fair, this is largely due to an under-performing haircut underneath all the salon styling efforts.
In our current era, when it comes to hair maintenance at home many clients will simply do what is quickest and easiest yet provides the greatest result. Do some swear by the no-poo method, micro-fibre towels and social media perfect curls every day? Absolutely. Others want an urban, slightly frizzy voluminous head of curls and that is, of course, great too. Some shampoo every day and others once a month. I can't overstate the following enough: It doesn't matter what product a client puts on or how they choose to maintain their hair as long as it works and makes them happy. A product can be from the supermarket, salon, health food shop or home-made. If it's working for someone that is all that matters. I know this directly contradicts those who stringently follow the CGM online and its list of banned ingredients and honestly, I don't care. They aren't my primary target audience. No doubt some clients and certainly some hairdressers have strong opinions regarding this entire topic. While I agree that some products or practices may be better than others, it is absolutely important to remember that the entire notion of 'better' is entirely subjective when it comes to how anyone feels about their appearance.
It bears repeating. Any curly hair method or product used at the salon or at home will ultimately fail if the haircut itself is not designed to perform independently of it. A great haircut is a foundation, the starting point. Products and ritual can only do so much and are nothing more than supportive tools. Again, a cut must be high functioning on its own. With that sorted out, a client is often motivated to work towards that which fits their time, skills and aesthetic preference for the day they are stepping out into.
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