Not For Sale

Stock image. Clients are never photographed.

Not for Sale

May 2018 | The decision to not sell retail in the studio was well-considered and thoroughly researched. There is psychological evidence that clearly explains why there is such resistance and resentment surrounding this long-standing practise of selling products at the culmination of a salon service.

When we are desiring and obtaining a personal service, our needs and emotional resonance is held in the nurturing centre of the brain. It's why we have those warm, softening sensations. When we decide to shop, it shifts into the reward centre. This experience brings with it energy, excitement and a nice little dopamine hit.

​When an individual chooses to nurture, they are craving a specific headspace. As a result, our brain reacts unfavourably to anyone who tries to shift us to an emotional space different from the one we seek for ourselves. Also, when finishing up with a nurturing personal service, we are often more emotionally vulnerable. Consequently, it can be manipulative to use that moment in an attempt to sell products. This is one of many reasons why clients hate this sales tactic.

​As my entire professional approach is to support clients who have a history of frustration with conventional salon services and practices, the decision to not sell products is to help ensure the experience here can be entirely positive. What I offer instead to those who come to my studio is the guidance of more than 30 years in the industry. This information is readily welcomed and absorbed by clients as it is not attached to a sales attempt. The number of clients who specifically mention this as a reason they promote my practice is enormous. As stated elsewhere in this blog, my entire career has been directly shaped by the feedback from the individuals who are actively responsible for its success. I know, this seems like a crazy business idea, but the alternative is absolutely not for sale.