Typographic graphic with the words “Editorial no.12,” representing the twelfth editorial article on hair health at Tom Zappala Haircutting

Hair Health—Marketing Myth vs. Material Reality

There is no such thing as healthy hair.

This isn’t a contrarian statement. It’s a biological fact. Hair, in its visible form, is not alive. It cannot metabolise nutrients. It cannot regenerate. It has no blood supply, no nerve endings, and no capacity for cellular repair.

What we refer to as “hair”—the shaft that emerges from the scalp—is a dead filament. It is composed entirely of keratinised cells, formed in the follicle and pushed outward once fully constructed. And like all dead tissue, it cannot be restored, rejuvenated, or made “healthy.” It can only be preserved in better or worse condition.

Why the word “health” keeps being used anyway

The hair industry doesn’t want that distinction made. Because the moment women stop believing in “healthy hair,” they become less profitable.

“Healthy” is the word that keeps the whole machine running.

It frames dry hair as diseased. It reframes texture as deficiency. It sells breakage as a symptom—and product as the cure. It encourages women, especially those with curly or coarse hair, to view themselves through a lens of failure. Then offers salvation, for a fee.

The problem isn’t just linguistic. It’s epistemic. It trains women to misread what their hair is, so they never understand what it needs.

Reframing the problem: structure over salvation

Because once the word “health” is invoked, the logic shifts. Clients stop asking for structure, shape, or condition. They start asking to be fixed. They enter the salon in search of healing—for something that was never wounded.

And this is where the structural damage begins—not to the strand, but to the psyche.

A woman who believes her hair is sick will do anything to make it well. She’ll endure chemical treatments. She’ll spend hundreds on “repair” masques. She’ll flatten, straighten, coat, and conceal—believing that with enough discipline, her hair will finally obey.

But hair does not obey.

It responds to shape.

It responds to condition.

And it responds to being understood on its own terms—not through metaphor, not through pathology, but through material reality.

Curly hair and the deeper cost of misdiagnosis

This reframing is especially critical for women with curly hair, whose textures have been pathologised for decades. Curl is not a flaw to be tamed, but a structure to be shaped.

Yet the narrative persists:

Curls are unruly.

Coarse hair is “damaged.”

The looser the curl, the closer to health.

The smoother the strand, the better behaved.

These are not beauty standards. They’re systemic distortions.

Split ends are not a diagnosis

Few things have been more overinflated, more medicalised, or more mythologised than the humble split end.

Clients will hold their hair up to the light, inspecting the tips with forensic anxiety:

“What about my split ends?”

As if they’re contagious. As if their presence signals rot. As if left untreated, they will multiply like a virus—overtaking the entire strand.

They won’t.

Split ends are not cancer. They’re not COVID. They are weathered tips on a dead filament. That’s all.

Unless you’re cutting off significant length, you’re never “getting rid” of split ends.

And you don’t need to.

Hair degrades gradually toward the bottom third of its length and then hovers. It doesn’t climb. It doesn’t spread. It doesn’t consume the strand from tip to root like some invisible blight.

But the industry sells it that way.

Six-week trims to “keep the ends at bay.”

Products to “seal the cuticle.”

Treatments to “prevent splitting.”

All designed to keep clients in a loop of permanent deficiency.

The most honest solution isn’t bottled

Here’s the structural truth:

The presence of split ends is not a sign of neglect.

It’s a sign that hair exists in the real world. That it has moved through time, friction, weather, and wear.

You don’t “solve” split ends. You contextualise them.

You cut when the shape requires it—not when the myth demands it.

This does not mean care is meaningless. It means care must be redefined.

You can soften hair. Smooth it. Reduce porosity. Minimise friction. But these are surface conditions, not biological shifts. They are aesthetic outcomes, not molecular reversals.

Authors of condition, not victims of health

When clients are told the truth—when they’re no longer sold a fantasy—they start making different decisions.

They become less susceptible to manipulation.

They begin choosing based on structure, not seduction.

And the anxiety that was once sustained by the myth of “health” is replaced with authorship.

This reframing is not cold. It’s liberating.

It doesn’t shrink the importance of hair—it restores it. Because once hair is no longer medicalised, it can finally be understood.

Shaped.

Respected.

Not diagnosed.

The closing truth

What we are calling for is not cynicism.

It’s clarity.

Not rebellion.

Realignment.

The hair you have is not broken.
It is not misbehaving.
It is not unhealthy.

It is simply a filament in a certain condition—waiting for someone to see it, not fix it.

The best conditioner you’ll ever use

And here’s the most overlooked truth of all:

The best conditioner you’ll ever find isn’t in a bottle.
It’s with a pair of scissors.

It’s in a reconditioned shape—achieved through precise, deliberate cutting.

Not styling. Not smoothing.

Shaping.

Like peeling paint scraped clean before a fresh coat—

a well-executed haircut doesn’t conceal wear.

It removes it.

Not to restore youth.

But to restore integrity.

And in doing so,

it doesn’t just reset the strand.
It reclaims the woman it belongs to.