Most have spent far too much time and money traversing the daunting minefield of hair cosmetics, a landscape littered with an abundance of redundant offerings that always promise salvation yet often deliver bottled disappointment. These colourful plastic investments then huddle together like orphaned children in an exiled product purgatory under the basin sink. They are too expensive to throw out, yet not near good enough to be accepted into the main performance troupe. Thus, your quest to find the ‘holy grail’ continues.
There are two main reasons people struggle with finding the ‘right’ product for their hair. The first reason is they may have fallen down the slippery slopes of social media. That slide can often result in a fixation on unrealistic beauty expectations. Investing too much time following and scrolling can readily create a belief that hair salvation comes from purchasing additional cosmetics. That isn’t healthy, nor is it true.
The other reason for dissatisfaction with the hair cosmetics you’ve already purchased is that your haircut isn’t supportive of what you’re trying to achieve. If your hair isn’t cut well, products are far less likely to work. There’s no denying that fact. Hair cosmetics are developed to support a well-executed shape. They often have a much more difficult time propping up a haircut that is triangled, flat, shapeless, or out of balance.
Every week my clients realise that greater contentment comes from a supportive haircut rather than from layers of expensive cosmetics. That is why I push back against the dominant narrative. When it comes to hair cosmetics, most spend far too much time and money searching for something that isn’t likely to solve the primary cause of their frustration.
A great haircut must be independently flattering – without product – for the application of products to have any chance at doing what they are supposed to do.