Tom Zappala Haircutting Insights Seriously

Seriously

September 2020 | This website definitely gives the impression that I take my career in cutting hair rather seriously. While many inherently understand why this is, perhaps this article will answer some questions regarding the intentions and motivations.

When a person arrives at this site and ultimately for a booking, it is typically out of frustration from previous attempts at having someone tend to their hair in a supportive manner. They are here hoping to discover something that could provide them with a bit of confidence before trying, yet again, to have another person take scissors to their hair. To that point, the last thing anyone visiting this site needs to read is banal marketing copy. Indeed, the primary motivation behind these published efforts, if not my entire career, is to provide something meaningfully different and better. Everything about the site and experience in the studio needs to reflect that.

"Even with decades of experience and countless recommendations that I am grateful for, first-time clients will likely be a little anxious when they get here."

That said, despite the efforts to engage visitors with thoughtful, well-considered information, I am still just somebody with a pair of scissors in my hand. Even with decades of experience and countless recommendations that I am grateful for, first-time clients will likely be a little anxious when they get here. With all of this in mind, of course I take the responsibility of cutting someone else’s hair seriously. That’s not to say that once the consultation has concluded, things remain serious for the remainder of the booking. Quite the contrary, I like to ensure the time spent here is a positive one, both in terms of the work provided but also in the manner that we interact. In that way, I’m again grateful those I attract seem to view the world we live in through a similar lens and enjoy spirited conversation covering a wide array of topics. 

The way I present online and in the studio is meant to resonate with a specific sort of individual. These deliberate efforts help ensure a client’s experience and overall contentment matches their expectations. To deliver the consisntent and reliable results that I do, discipline and critical thinking are absolutely essential. In my mind, that is what clients deserve. Well, that and a seriously good haircut.

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