One of the first things people notice about my online presence is the absence of photos—no gallery on this website, and nothing on social media either. While that may seem unpopular or frustrating, there’s more to this decision than most realise.
My clientele is culturally diverse—Anglo, Asian, Middle Eastern, African, and Pacific Islander women, ranging in age from their 20s to 70s. Attempting to capture and curate representative photos of every booking would be a time-consuming, selective, and ultimately biased task. Worse, showcasing certain results might unintentionally alienate others who don’t see themselves reflected.
Hairdressing photos are inherently riddled with bias—something I aim to avoid. More importantly, I work with individuals navigating private and complex realities: public figures, transgender women, those experiencing anxiety, neurodivergence, pre- and post-chemotherapy stages, alopecia, and trichotillomania. Many of them are specifically seeking a hairdressing experience that offers dignity, discretion, and calm—something they’ve struggled to find elsewhere.
For these individuals, an Instagram feed full of redundant, polished images would be off-putting. It suggests a focus on appearance over understanding. My commitment is to privacy and trust, not optics.
Photos Can’t Prove Technical Skill
Those looking online for a true specialist aren’t trying to evaluate glossy before-and-after shots. They want assurance that their haircut will be sound, flattering, and manageable in real life—not just in a styled photo under soft lighting. Social media imagery can’t provide that assurance. At best, it offers an aesthetic moment; at worst, it misleads.
Instead of curated snapshots, I offer principles, clarity, and transparency. If those resonate, client reviews can then reinforce what the written word suggests.
I won’t appeal to everyone—and that’s intentional. Trying to please all demographics, textures, and styling expectations is both unsustainable and dishonest. My studio, my service, and my philosophy exist for a particular kind of individual. For them, I’m here to help.