Minimalist single-line drawing of an empty picture frame, representing the absence of client photos and the structural ethos of Tom Zappala Haircutting

Photos Not Included

One of the first things people notice about this platform is the absence of photos—no gallery on the website, and none on social media. While that may seem unusual or frustrating, the decision is deliberate—and structurally necessary.

The clientele served by this practice is culturally diverse—Anglo, Asian, Middle Eastern, African, and Pacific Islander women, ranging in age from their 20s to 70s. Attempting to capture and curate representative photos of every booking would be a time-consuming, selective, and ultimately biased task. Worse, showcasing certain results might unintentionally alienate others who don’t see themselves reflected.

Hairdressing photos are inherently riddled with bias—something this practice seeks to avoid. More importantly, the individuals who come here are often navigating private and complex realities: public figures, transgender women, those experiencing anxiety, neurodivergence, pre- and post-chemotherapy stages, alopecia, and trichotillomania. Many are specifically seeking a hairdressing experience that offers dignity, discretion, and calm—something rarely found elsewhere.

For these clients, an Instagram feed full of redundant, polished images would be off-putting. It suggests a focus on appearance over understanding. The commitment here is to privacy and trust, not optics.

Photos Can’t Prove Technical Skill

Those searching for a true specialist aren’t looking for glossy before-and-after shots. They want assurance that their haircut will be sound, flattering, and manageable in real life—not just in a styled photo under soft lighting. Social media imagery can’t provide that assurance. At best, it offers an aesthetic moment; at worst, it misleads.

Instead of curated snapshots, this practice offers principles, clarity, and transparency. If those resonate, client reviews can then reinforce what the written word suggests.

This work will not appeal to everyone—and that is intentional. Attempting to please all demographics, textures, and styling expectations is both unsustainable and structurally dishonest. This studio, this service, and this philosophy exist for a particular kind of individual. For them, the work is here.