Principles

Principles

July 2021 | Throughout my career, there has been considerable time spent analysing the entire process in an attempt to further refine every aspect of it. The goal here is to continue doing so until a time when this journey reaches its inevitable conclusion. For now, I wanted to type out a list of essential principles. Each statement directly contributes to client contentment and thus my continuing success. The list below, like everything else, will be revisited and amended over time.

1. As clients can often arrive nervous or anxious, the environment, communication, and service all need to be considered and supported.

2. Never approach or touch an anxious client until they are sufficiently relaxed and confident in the process.
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3. Standing behind a seated client when having a consultation is not an effective way to have an equal and supportive conversation.

​4. Always ensure a client feels comfortable communicating before, during and especially after their visit.​

5. A valid and effective cutting method will effortlessly support volume, texture and movement.​

6. Well-honed scissor skills are far more important than products or methods.

7. The merit of a haircut lies in its ability to grow out well and be functionally flattering independent of products and styling.

8. The act of cutting hair well and living with it relies on an understanding and appreciation of its fluid and inevitable changing nature.

9. A client should always leave a booking feeling the experience itself was positive.

These days, it seems few people focus on the importance of effective communication, a functionally supportive haircut, and its ability to grow out well. Despite what it may seem, an exceptional haircut should not be the exception. It should be the norm. That statement applies to every texture of hair, in every culture the world over.​