Reference photo only. Tom does not photograph clients.
Aside from the obvious concerns relating to our current health crisis, I've heard that this website overall presents in a way which gives the impression that I take this whole cutting hair business rather seriously. It has also been commented that much of what is written about is particularly critical. While many seem to inherently understand why this is, I felt it best address this topic for those, particularly new clients, who might have questions or curiosity.
When a person arrives at this site and ultimately for a booking, it is typically out of frustration regarding previous attempts at having someone tend to their hair in a supportive manner. They are here hoping to discover something which could provide them with a little bit of hope and confidence before trying, yet again, to have another person take scissors to their head. To that end, if the primary content of this site contained the same banal marketing copy as is readily available out there, it really wouldn't be helping anyone. It also wouldn't match up with the stated principle's if not the entire nature of my practice. When it comes to the articles published to this blog, the exact same argument can be made. The last thing anyone visiting here needs to see is some frivolously superficial article that lacks value or intellectual stimulation. I can honestly say the continuing motivation for these published efforts, if not my entire career itself, is to offer a stark contrast to the dominant narrative and its unending stream of vacuous content. In fact, I challenge anyone reading this to find a single source of industry produced, client-focused material anywhere that shares insightful, well-written perspectives or analysis. Really. That is a serious challenge. I think the fact there isn't, speaks volumes as to why I have the opinions I do regarding the hairdressing industry.
That all said, let's make one point very clear. For all the efforts to engage readers with thoroughly researched, well-considered information, when it comes time for a booking I am still just some guy with scissors. Even with decades of experience and the countless recommendations which I am very grateful for, a client is still probably going to be a little anxious when they get here. Many have said they are excited and optimistic, but anytime someone you don't know is going to cut your hair for the first time, nerves are likely a bit unsettled. With all of this firmly planted in my mind, I absolutely take the responsibility of my task rather seriously. That's not to say that once the consultation has concluded and we both have confidence in each other and what needs to happen, things remain unusually serious for the entire booking. Quite the contrary, I definitely like to ensure the experience here is a positive one, both in terms of the actual work being performed, but also in the manner in which we interact. That said, do I go out of my way to make sure the experience here is super fun and entertaining? Certainly not. Do clients and I often have a laugh together? Yes, we do. In that way, I'm again grateful those who I tend to attract seem to view the world we live in through a similar lens and enjoy spirited conversation covering a wide array of topics.
The way I present here and in the studio is intentionally meant to resonate soundly with a specific sort of individual. As this is a specialist practice, the intent directly correlates to the way the information, policy, and even the preparation notes are written. From site to scissors, there are deliberate efforts to ensure a client's experience and overall contentment matches their hopes and expectations. Like the dancer featured in the photo above, the desired results here take serious discipline and a critical perspective in order to deliver an exceptional performance consistently. In my mind, that is what a client deserves. Well, that and seriously good hair.
For further reading on this topic, this post here will provide further insight on intentions.
© Tom Zappala | All rights reserved | License Number 286247 | ABN 27 306 081 547